Avaya has launched a new solution called Aura. Aura is a revolutionary way to deliver communications to the enterprise or small businesses.

They’ve just put up this video depicting a vision for a new form of customer experience. See video here: (Avaya Intelligent Branch) Sorry, but Avaya didn’t allow embedding of the video.

I think it is an interesting vision. It combines both self-service with the personal attention users want. I think an equal amount of both is important. Despite the fact it has some interesting components, I’m still not sure if it would fly. I do think, however Avaya is right. How we shop is going to change.

What do you think of this future vision? Is it the type of customer experience you would want? What type of customer experience do you think people are going to expect in the future?