The Only Thing That Matters When Cold Calling

Too many salespeople miss amazing opportunities to improve their cold calling success and conversions. They waste time trying to build engagement or be liked.  The key is to establish credibility as someone who can help them as quickly as possible.     Cold calling is about establishing credibility as quickly as possible.

Society is Playing Cat and Mouse with Blacks and The American Dream

  For those of you who follow this blog, you know that every once in awhile I take a break to take on race in this country. There is no better time than now, to do this again. I wrote this during the Furgeson riots and it’s clear nothing has changed. So, I thought I would share it again with a few changes. Considering what’s happening in this country, I wanted to break down for


A sales discovery meeting is by far the most important part of a sales process.  There is no more important element to selling than the discovery process. Yet, too many salespeople fail at it. They get lost in the questions. They meander from topic to topic, desperately searching for some simple problem or issue they can attach their product to, in order to quickly get to the demonstration or presentation part of the sale. You

The Last Gap Selling Virtual Training

Due to the Coronavirus and the shelter in place, we made a quick pivot at A Sales Guy. We created a virtual Gap Selling training course for salespeople. With a price point of $99.00, it was designed to make it easy and affordable for salespeople to access the same training we provide to large sales organizations around the world. It’s been a wild success and its been a blast, but all good things must come

gap selling vs solution selling

The Difference Between Gap Selling and Solutions Selling

Gap Selling has been out for over a year now and one of the most common questions I’m asked is,  how is Gap Selling different than Solution Selling. Understanding how often I get this request, I thought I’d share my thoughts here and help folks understand they differ. To illustrate, I feel it best to point to an article in the Harvard Biz Review, written by the authors of the Challenger Sale.   Here’s the money

This Simple Sales Tip Will Change Everything You’ve Known About Selling

There’s a little secret to selling that I’d like to share with you.  It’s pretty simple yet far too many salespeople don’t do it and it costs them quota, presidents club and more. We have a tendency to be product-centric. We lean too heavily on our product, product features, and product benefits. We get excited and when given the chance we start sharing all the wonderful things our product does, and how it’s the greatest

Gap Selling Praise

Gap Selling Delivers BIG Results

I love the success stories I get from people who’ve read Gap Selling. They are a blast to read, as people share their own personal success stories about how Gap Selling has changed their career, how it’s earned them the top spot in the company or how it’s helped the reach Presidents Club or how it’s helped them make more money. I never expected the level of success Gap Selling would have or the impact

Lucidchart and Gap Selling – Boom!

Lucidchart and A Sales Guy teamed up to help layout the Gap Selling process and make it easier to leverage with your sales team. Using their amazing tool, it’ even easier to understand and align your sales process to a gap selling, problem-centric sales process. We used the process of buying a car as an example because it’s something everyone can relate to. I recommend you customize it with information specific to your buyers and

KEENAN LIVE Today: Bitcoin Billionaires Cameron and Tyler Winklevoss

  KEENAN LIVE kicks off today.  I’m pretty excited, it’s going to be dope. KEENAN LIVE is going to be a live series dedicated to the interesting, the rebellious and the successful. I will be having conversations with some of the most unique, interesting and successful people, some you may know, others you may not, but they all have in common is a kick-ass story. It will be broadcast live simultaneously on LinkedIn Live, Facebook

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Keenan’s take on your questions

In this weekly video series Keenan himself takes all the questions that you guys ask and breaks them down into what they really mean to him.

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