Six More Weeks of Winter . . . I Think

Yesterday was Groundhog Day and the little guy saw his shadow. Therefore; it means we have 6 more weeks of winter. I think.

As a kid this made no sense to me. It was confusing as hell, actually. To me, the logic was backward. If the groundhog saw his shadow, it meant the sun was out. If the sun was out, it was warm. If it was warm, spring must be close.

From my point of view, being from Boston, it was cloudy and cold all winter and sunny and warm in the spring. Therefore, the idea that seeing his shadow (made possible by the sun) meant spring was further away was backward.

Selling is similar. Often what makes complete and logical sense to us, is the complete opposite of how the customer sees it. We need to make sure we understand how are customers are looking at the problem. Their point of view my draw very different conclusions.

Don’t be quick to assume your customer is following what you’re saying, they maybe just as confused as I am with Groundhogs Day.

Can anyone explain to me why if he sees his shadow, spring is further away? I still don’t get it.

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