Sales Needed at Enterprise 2.0 Boston

I need your vote:

Back in November I posted how a Sales track was conspicuously absent during Defrag. I made a note of how Enterprise 2.0 companies have a very difficult road to hoe when it comes to selling their wares to companies. Most Enterprise 2.0 companies have been started by technologists and lack the experience, knowledge and understanding of B2B sales. So rather than chirping about it, I figured I need to do something about it.

I’ve put in to do a sales session at the Enterprise 2.0 conference in Boston. The session is called Enterprise 2.0-Someone Has To Sell This Shit.

It looks like not enough people read my earlier post, because it appears there isn’t another sales track at Enterprise 2.0 Boston.

Enterprise 2.0 isn’t like Web 2.0 or other consumer products. There is no “build it and the will come.” A decision must be made in order to penetrate a company and drive revenue. Someone has to say “yes,” I will buy your product. Getting to this stage takes effort, and strategy. With my partner in crime Paul Dunay and we will break down the sales aspect of driving Enterprise 2.0 into the enterprise.

So, do us a favor and go vote. Thanks!

If we make it, I’ll post our presentation here.

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