People don’t buy the best products.   The best doesn’t always win.

The Whoppper is better than the Big Mac, yet McDonalds kills Burger King

John Malcovich is a better actor than Keanu Reeves, yet Keanu get’s more roles.

The Buick Lacrosse is a cooler car than the BMW 500 series, yet who wants to drive a Buick?

The best product doesn’t always win.  It’s not about having the best product, it’s about what your customer THINKS about the product.

Waiting to create the best product doesn’t get you more sales, and even if you get the best product, it still doesn’t mean you get more sales, ask Burger King, Keanu and Buick.

You want more sales, focus on your customers, not the product.