Pizza Hut has announced it has generated $1,000,000 dollars through it’s new I-Phone App.

That doesn’t surprise me. Pizza Hut has made it fun and easy to do business with them. It’s not the technology, it’s the fact that Pizza Hut has given its customers an easy, fun way to buy.

Tear down the barriers, be connected to your customers and make it easy to business with you. If you do you’ll sell more stuff.

During the past few decades, making it easy to do business with you meant getting a good, easily accessible, location. It was extra staff so no one had to wait in line. It was a cool, easy to remember phone number, like “303-8-stuffed.” It was home delivery. Making it easy to do business with you today is putting your customer in control. Making sure they have the information they need, in the format they want, using the devices they use.

This story is not about ROI. It’s not about technology. It’s not about web 2.0 or mobile applications. It’s about making it easy for your customers to do business with you.

If you want to sell more don’t over complicate it. Create a great product, listen to your customers and just make it easy to buy. It’s simple.