Youtube, Vimeo, or any other online video servie, I frick’n love them all. I can’t search them for crap. Their search capabilities completely suck. But, right now that doesn’t matter to me. What I love about social video is that it’s encouraging people to create their own content. It’s encouraging people and companies to share ideas. Ideas, and thoughts once NEVER shared are now shared, and we all benefit from that.
I saw this video on Tumbler today. It expemplifies exactly what I’m talking about. I don’t care if it is staged and is an ad or not. It’s still a great story, a great message and it’s entertaining. It’s an awesome vid!
You couldn’t find this stuff 10 years ago. There were no incentives for people to create this stuff. Beyond the lack of incentive, it was too costly to create and distribute content like this. Therefore, most of us kept it in our heads. It was rarely shared and we all lost out. YouTube changed that. They created the incentive to share and made it easier to distribute.
We are all better off because of it and I think it’s frick’n great! Now if they could just create a search that doesn’t suck.
Bonus:
(There is a great sales message in the video too. Don’t let that get lost on you)
Jim,
Couple of thoughts…
1) I think there’s a difference between making a sincere commitment and a commitment. We make commitments everyday and then turn around and break them the next. The commitment was half-hearted to begin with. People say yes to things too often. We need to get better at discerning a real “yes” and a “no.”
2) I don’t think commitment is the whole picture. People make sincere commitments and then end up breaking them, and then feeling really bad about it. It’s not that their commitment wasn’t real, it’s just commitment in and of itself is not enough to make change. Commitment is a starting point only, soon down the road of commitment you need to meet up with Competence, Consistency, Character, and Confidence or you will falter.
Funny how I have Five Cs… I must be a consultant or something…
Point being, people fail in their commitment often because they lack the necessary skills/knowledge to scale hurdles that naturally comes with change, they lack the experience that helps manage unrealistic expectations, this then creates wavering performance, which in turn tests character, and can erode confidence.
When I work with people on change, I do look for a sincere commitment first, and I’m prepared for down the road when these other issues appear that will zap their strength and erode that commitment.
Ah, this has been a major theme amongst the clients I brand. The ones who commit are the ones who draws their audiences to purchase their services faster. There’s something pretty powerful about what you are talking about here. I wrote a blog post recently titled Commitment, a powerful marketing force that supports this idea. I’m going to add you to my blog roll. I think my clients would learn a lot from you.
niya sisk. blog: prpirate.com
Thanks Niya!
Commitment is a very powerful force.
//keenan