Good Ideas Finish Last

Great ideas are all around us. I would argue, great ideas are so prevalent they are a commodity. What makes a great idea go is it’s packaging. Great ideas require the perfect package to truly become great and creating a great package isn’t so easy.

ExecTweets, a new site, has been getting a lot of Buzz lately. ExecTweets aggregates the Twitters of Top CEO’s and executives.

What makes this story interesting is the list and idea for ExecTweets came from this blog which created the list back in Dec. 08.

To make a great idea go, create a great package. The Blog, Buzz Marketing for Technology had a great idea. It just didn’t have good packaging.