Sales Tip: Empathy Matters

Great sales people are empathetic.

You can’t sell if you’re not in tune with your buyers and prospects. Therefore you’re unable to offer a valuable solution to them.

It all starts with your focus on them, their problems, their needs, their emotions, their fears, their issues. You must have empathy for those you’re selling to.

Can you think of a time your empathy helped you help a customer?