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    • Creative Engagement

    March 25, 2010

    This is absolutely the kind of creativity we need more of.

    The Learn That Name game on the Gist IPhone App is plain creative for a couple of reasons

    1. It’s fun
    2. It emphasizes the value of the application
    3. It shows you how to use the application
    4. It reinforces WHY you NEED it in the first place

    Getting our attention is getting harder and harder everyday.  Gist is being creative.  They aren’t just yelling at us; “Hey check me out.”  They are engaging us.  Engaging goes against everything we’ve been taught about traditional selling and advertising.

    Engagement that works, takes creativity.

    How creative can you be in engaging us?  We will respond!

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    Keenan