Getting people to open emails and then respond to them is the biggest challenge in sales today. With so much communication being done via email, increasing response rates is the holy grail.

I wrote a post a while back that contained an infographic outlining the best subject lines for emails.  It was one of my most popular posts in 2014. It’s clear that getting increased response to emails is important to salespeople.

Humans prefer to engage with authentic, personal communication much more than “email blasts”

-Sean Mitchell bombbomb

If email open rates are important to you, you’re going to like what I’m about to share.

Have you heard of BombBomb?

BombBomb is a video email service that allows you to create video emails directly in Gmail. It’s frickin’ awesome. All you have to do is open Gmail, click the BombBomb icon and record your video directly from Gmail. It’s super easy to use.

We love BombBomb. It works. We use it here at A Sales Guy Recruiting.  We see a better open rate and response rates to emails when we use video. Video allows us to be more personal. It creates a more engaged correspondence. It allows recipients to see and feel who we are and the passion we have. We think visual cues are critical to connecting and establishing rapport at A Sales Guy. We use video for everything and BombBomb is another critical video tool for us.

I asked BombBombs head of business development Sean Mitchelle what the open rates are for BombBomb, and his answer surprised me. He said BombBomb clients see anywhere from 50% to 90% open rates.  Max, our biz development guy, tells me our open rate is slightly lower than that at 40% but that the quality of the response rates for him has been phenomenal. Just this weekend, we had a very prominent CEO of a super hyped start-up respond to a BombBomb. This start-up has been all over the news lately. We knew getting through to him was going to be a challenge. We used regular email, Twitter, and BombBomb. BombBomb got it done.

If you’re serious about making things happen and improving your numbers. It’s time to start changing the way you communicate. The written word has been the key medium for 1000’s of years.  Now video is changing things. It’s creating a new space between the written word and the live face to face. There is a lot of noise out there. You need to get through it all and doing what you’ve always done, isn’t going to make a difference.