Change, Discomfort and the Resistance – The Axis of Evil in Sales

 

Sales IS change.

Change creates discomfort.

Discomfort creates resistance.

Resistance looks to prevent change.

No change, no sale.

Sales people are change agents. There is no sale without change. Therefore, it’s our job to minimize the discomfort, manage the resistance and usher in change.

Welcome to the world of sales.

Keenan

  • Shawn Lacagnina

    BAM. Love your stuff, your attitude, and your outlook.