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    • Change, Discomfort and the Resistance – The Axis of Evil in Sales

    June 29, 2017

     

    Sales IS change.

    Change creates discomfort.

    Discomfort creates resistance.

    Resistance looks to prevent change.

    No change, no sale.

    Sales people are change agents. There is no sale without change. Therefore, it’s our job to minimize the discomfort, manage the resistance and usher in change.

    Welcome to the world of sales.

    Keenan