When it’s OK to Shi* Your Pants

This new K-Mart video is hilarious! Great play on worlds, very viral, it’s had over 5 million views.


I love it when a brand truly catches a wave and delivers on a great message. I don’t know if the campaign is translating to increase in sales, but it for sure is getting awareness of the fact that they ship and if you can’t find what your looking for they’ll ship it.

What do you think, is it a gimmick or will it increase sales.