The Sales Stack

I’ve been kicking around the idea of a “sales stack.”  Similar to the OSI model of computer networking, the sales stack is designed to create logical layers that articulate how the full sales environment is connected and comes together.

Creating a “sales stack” allows sales organizations to logically break down the unique elements required to effectively deliver revenue. Each layer in the stack impacts the layer above and below it. The stack gives sales leaders a clear framework from which to evaluate their sales organization and the sales process to effectively develop selling organizations.

This is my first crack. I wanted to get this communities thoughts.  What do you think?


Questions –

  1. Does it even make sense to have a sales stack?
  2. Does this represent the entire sales stack?
  3. Should something be added or taken away?
  4. Is the order correct?

Share your thoughts in the comments. I’m looking forward to how this community improves on this.

I’ll incorporate the changes and publish them here.