If you’re someone who struggles with price, check out this info graphic.
Pay close attention to the iPhone’s price in relationship to all the other phones over time.
What do you see?
The iPhone is by far the most expensive smartphone on the market. It gets more expensive every year in comparison to the competition. And, There are almost NO lower price options in the iPhone product line, yet Apple sells more smart phones than anyone else in the world, except Samsung.
Before you start saying you can’t sell because your product is too expensive, think again.
Price matters, but not as often as you think and rarely because something is too expensive.
Don’t confuse price with being too expensive, there is a difference and Apple reminds us of this every day.