I came across this great blog post the other day about Kathy Ireland. I knew she had her own brand of products, but I had NO idea she was the CEO of a 1.4 billion dollar enterprise, (said with a slow Dr. Evil drawl). Did you? Kathy is CEO and Chief designer of Kathy Ireland Worldwide. I know, who knew?
Kathy has transformed her modeling career and name into a giant enterprise. In a recent speech she shared some of her success wisdom. Success she associates with persistance.
Sales is all about persistance and not quitting and felt this was the perfect post for a Success Saturdays post.
Some killer KI wisdom (number two is my favorite)!
At age 11 she faced her first instance of discrimination when she became a newspaper carrier (a job she kept until age 16). One of her older male customers told her a girl shouldn’t have that job. It was something boys were supposed to do. Every time she thought of quitting, she recalled his words and became more determined than ever to excel in that role. She went on to win “carrier of the year” every year she had a paper route.
When Kathy first started her product company, she traveled around the country approaching retailers. In those early days, she slept at the airport to save money. She didn’t mind doing that because she was willing to do whatever was needed to get the business going.
Kathy’s company started out selling one product, socks, and expanded from there. She was primarily tied to one channel, a major retailer; and when it experienced serious financial difficulties, her company was in big trouble. Eventually she started working with chains of independent retailers, but not before her company experienced some very tough times.
Once she’d established herself as a serious businesswoman, Kathy wanted to be interviewed by television journalist, Maria Bartiromo. Over a period of FIVE YEARS, Maria consistently said no. Kathy was told she needed to grow as an “interviewee” first. She committed to doing just that and eventually scored that interview along with dozens of others.
She wanted to add “weddings” as a category. For SEVEN YEARS she got “no” from the top bridal gown company. With perseverance, she eventually got to “yes” and her company now features thousands of gowns.
Before meeting her, Kathy was inspired by Elizabeth Taylor because of the way she stood up for HIV and AIDS patients, in spite of criticism and death threats.
Today Kathy serves on two boards of non-profit organizations dedicated to children, and she donates considerable personal time and money to causes that make a real difference in the lives of others.
Kathy Ireland is one of those special human beings who made a successful transition from magazine model to role model.
Ok, certainly more here than a pretty face! Great insight.
Success comes in a lot of flavors, but persistance is ALWAYS part of the recipe.