Tell the truth.
You’re not going to be able to meet the customers implementation requirements as you thought.
Your product or service doesn’t deliver a particular feature that’s important to them.
Your team screwed up and didn’t see the requirements and ended up coding the wrong thing.
There was a defect in your production line.
You missed a critical meeting because you forgot and didn’t look at your calendar.
The package came late because you didn’t send it.
The features aren’t on the roadmap till 2018.
Your product can’t do that.
You can’t meet their pricing requirements.
Tell the truth.
One of the few things we own is our integrity. No one can take it away; we can only give it way.
Tell the truth.
It may not feel good, but it’s the truth. Lying doesn’t help you; it just pushes the problem down the road.
As a sales person, truth is your greatest asset, because it builds trust.
You can’t get to trust without the truth.
Just, tell the truth.
(Lying through omission, 1/2 truths and manipulative speak, are all part of the same lying trap. Don’t sugar coat, evade, or manipulate, just say it straight, it matters)