A woman has been emailing me every couple of days asking if I would be interested in writing on this blog about an article her company published. She’s been relentless in staying on top of me. I’ve been extremely busy and haven’t responded to her as promised or as I should. No matter, if she doesn’t here from me in a few days, boom! I get an email from me asking for an answer.

I received the first email from her Aug 8th, that was almost two weeks ago. She’s been respectively relentless since and I’m impressed. She has no quit.

One of the greatest skill sets of sales, shit success in general, is perseverance. Things rarely play out as planned. Even the most simple of tasks runs into snags, hurdles, and obstacles. Overcoming these hurdles and accomplishing the goals takes perseverance.

Perseverance is a key differentiator between sales people. When a prospect isn’t calling back, some people continue to call 2 or 3 times before they stop, others call 5 or 6 times, others call 8 or 9 times, while the most perseverant never stop calling until they connect with the prospect.

Having the fortitude to keep going when most people stop is how success is made. Not quitting is how the most successful win.

Smarts, plans, luck, relationships, knowledge, experience, capital are all required to make it, but none of them are as valuable as perseverance and perseverance is free.

You can’t buy perseverance, you can’t get it at the store, you can’t borrow it from friends, and no one can take it from you. Either you have it or you don’t.