Sales can’t be commoditized. Sales isn’t paint by the number. There isn’t a one size fits all.

Sales is a giant “if then” statement.

Every sales is a series of questions. Each question taking you down a different road, until you come to the end; with a sale or with out a sale.

Every customer has different needs. Every customer has a different environment. Every customer has different objectives.

Creating one size fits all in anything leaves out the unique, those with special circumstances. In sales; everything is special circumstances. Sales lives in this space, thriving on the uniqueness.

Sales is not a paint by numbers profession. It’s “if then.”

“If this, then this” tells you what to do in a particular, specific situation and that is exactly what your customer is looking for.