Sometimes in sales, no means no. We often hear the sale starts with no. That it’s not a sale unless you’ve heard no at least 10 times. There is truth in these phrases. However, like most things sometimes it’s not that complicated.
Continuing to chase an opportunity after a no takes time. It takes away from other opportunities. There is a cost to chasing after the no. Just because your first sales manager told you that selling starts at no, doesn’t mean you waste your time chasing an opportunity that will never say yes.
Sometimes no means no and that means move on. Know when no means no, it will save you a lot of headache.