The average person correlates hard with like.  If it’s hard it’s not something to like. This is an unfortunate correlation.

Hard means it’s new, different, unfamiliar, outside of our comfort zone.  When things get hard it means we are growing. When things become hard, that’s when the learning begins. If it’s not hard, there is no learning.

Most people run, quit, or quietly walk away when it get’s hard. Their head is telling them it’s not fun anymore.

We need to train our heads to like hard. Hard is where the action is. Hard is the beginning of progress. When things get hard we get better, we grow, we learn, we move forward. Hard is the gate-way to success.

Start liking hard.  It’s when things actually start happening.