Seth Godin has a great post up today: Hard Work on the Right Things. Seth couldn’t be any more accurate.

I’ve seen it over and over. The best sales people know EXACTLY what matters and the spend their time working on those things. They ignore the rest

The best sales leaders help sales people focus on what matters. They take the rest off their plate.

Selling is complex. A lot of things compete for our time. Knowing what matters is the difference between the good and the great.

Know what things matter and work really hard on them, ignore the rest.

That’s all!