In The Trenches

I’m gonna be in the trenches today and I’m excited about it.

I’m currently consulting with one of the big broadband providers and I’m gonna be walking the streets with their door to door sales team. I know, there are still door to door sales people, can you believe it?

This is going to be very interesting.

When I was a kid, I was the king of door to door sales. I sold more raffle tickets, chocolate bars, and other crap than you could imagine door to door.

I’m looking forward to this. I’m excited not only to see how the sales people position, pitch and deliver their message, but also how the small business owners respond to a door to door sales person.

In today’s world of social media, email, online advertising and  phone sales, I’m very curious to see how the face to face human engagement element of selling has changed, if it has changed at all. Are people still open to a face to face interruption?

I’m going to be pounding the bricks for four hours. It’s gonna be fun and I suspect, very interesting.

I’ll let you know how it goes.