How NOT to Train Your Customer

A client forwarded me an email from their CRM account executive. My client is looking to upgrade their CRM system. The email was in reference to the up-sell discussion. This is an excerpt from the email:

I understand that you had some questions around the cost associated with rolling out this functionality.

I want to ensure that we are providing you with everything we can towards a successful deployment.  As with any publically traded vendor that you may be currently be working with, month-end is typically when we can put our best foot forward.

All I get out of this email is: don’t buy from us until the end of the month, you’ll get a better deal.

Don’t train you customers to buy from you on price.  Don’t train your customers to wait to buy.  It never works out.