Sales is all about getting someone’s attention. If you get their attention, you get their time. You get their time and you’re more than half way to the sale.

You can get attention through pomp and circumstance, shiny objects and by yelling and screaming.

You can also get attention by being just plain persistent, continually interrupting until the other side gives in.

Or

You can actually have something to say that matters, that gets attention because it helps, improves, strengthens, accelerates, grows, stops, minimizes, maximizes, better positions and more.

You can’t sell without getting attention. There are a lot of ways to get attention, but getting the right attention is what matters.

Not all attention is the same, what attention are you getting?