The secret sauce of sales is simple, do what is right.

If your product isn’t a fit, don’t sell it.

If your product meets 6 of the 7 needs of the client, tell them about number 7.

If there is a better option, let your customer know.

Don’t hide anything, lying through omission is still lying.

If what you sell doesn’t work, take it back.

No means, no.

Be honest

Communicate

When your client is confused, clarify.

If you can solve their problem without selling them anything, solve it.

If they don’t need your product don’t sell it.

If your product isn’t ready for primetime, tell the client.

The key to selling is to do what’s right.

Do what’s right, it makes selling a lot easier.