Be A Rainmaker

“Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.” Not only will you succeed in sales, you will succeed in life.” Mary Kay Ash
I’ve been fortunate to know and work with a few rainmakers over the years and I love em. What is a Rainmaker? “A person with the exceptional ability to attract clients, customers, connections and profits consistently” A long time ago a wise old man and mentor told me “In business there are two types of people – There are those that create demand and those that process demand” A salesperson who can’t create demand falls on the processing side of the equation he said, and no matter how good they are at closing deals they will never be considered rainmakers. You may be a closer, young whippersnapper, but I will never think of you as a rainmaker until you can create demand – that’s when you become invaluable. That’s when you are different. Until then you are at the mercy of leads, marketing and a myriad of other variables. Until then I see you on the cost side of the equation. Become known as a rainmaker and you seize control of your own destiny. A rainmaker writes their own ticket and paycheck. But more than anything else they have universal value in business because they “Create Demand.” Remember young man, he said, anyone can take orders and process demand but very few can create consistent, profitable, connections and differentiated demand. If you want to be really valuable to any business here is what you need to do “Create demand out of nothing – and make it rain” . The old rainmaker turned away from me and bellowed at the top of his voice “Now get out of here and go create demand – Be a Rainmaker!”