I’ve decided to do a series on this blog starting next week. It will be a weekly series tying together business and sales. Each week I will break down some aspect of business; accounting, supply chain, technology, human resources, government mandates, economics, business cycles, trends, etc and connect them to selling.
My current thought is I will define a particular business topic and then challenge this community to identify how their product, services and selling process connect to that business topic. I’m sure my approach will change overtime and as the series progresses, but for now that’s what I’m thinking.
I’ve been inspired to do the series because at the heart of every sale is a business challenge or problem that sales can solve. I’m fascinated by the connection between sales people and what they have to sell and the problems business face every day. Therefore I thought it would be pretty cool to breakdown key business elements and functions and then challenge readers to ask themselves how their product or service affects that particular business topic.
I don’t know what I’m going to call the series. If anyone has any cool ideas I’d love to hear them. You can leave them in the comments. I do know that I will post at least once a week on the same day. This way the community can anticipate them. I’m not sure how long the series will last, but I can see it lasting at least 3-6 months. There are a lot of topics out there we can cover.
I’m really excited about this. As sales people we are problem solvers and opportunity creators. That’s our job. Therefore, the more we know about the worlds our prospects and customer live in, the better we will be at solving their problems and creating opportunities.
Here are a couple of ideas for names I’m kicking around:
- Sales MBA Saturdays (not sure I want to do it on Saturdays, but it has a good ring to it)
- Sales Connections Saturdays
- Business of Sales Series
- MSD Mondays (Masters in Sales Delivery)
I’m not married to any of these. Actually, I don’t really like any of them, but it’s all I’ve come up with so far. I’m open to any suggestions this community has.
I’m looking forward to getting started. This is going to be fun.