It’s business, there is no place for emotion, right?  That’s what were told. But in sales, that advice is only HALF true.

To be good at sales, we have to be emotional. We have to feel our customers pain. We have to feel their anxiety. We have to feel their fear. We have to feel their confusion. We have to feel their anger. We have to feel their frustration. We have to feel their excitement. We have to feel their confidence. We have to feel their relief. We have to feel their comfort. We have to feel their joy. In sales we have to feel what our customers feel.

I’m talking about more than empathy.

I’m talking about full blown, in the gut, emotional connection. You have to jump in celebration when they jump in celebration. You have to lie awake in bed fearful of losing a big customer, as they are lying in bed awake afraid too. You have to cry when they cry. You have to get fucking pissed, when they are fucking pissed. I’m talking about you, being completely, utterly, emotionally connected to your customer and their world.

When we truly feel what our customers feel, then and only then can we be the best sales person we can be.

Be emotional damn it!