How to Sell Better: Lesson 8 – Learn to Ask Why

Why? Kids are great at asking why?  They accept the fact they don’t know very much, so they just move through life, like an information sponge asking why about everything. It’s kinda liberating if you think about it, if you accept that you don’t know anything. If you’re OK with the fact that you don’t know, then asking why is the natural thing to do. Anyone who’s spent any time with kids knows exactly what

How to Sell Better: Lesson 7 – Build Your Own Process

  I lay on the couch too much. I don’t exercise enough. I’m grossly out of shape. There is no way around it. I needed to workout. Therefore, about a month ago, because running and any other “cardio” was too hard, I started walking.  I know, I sound like an old man.  It kills me. I used to be super active. I played football, softball, skied, played basketball and golfed. I was always moving. But, something

How to Sell Better: Lesson 6 – Use The CRM

  Yeah, I get it. Most of you think the CRM is a waste of time. Most of you think the CRM just slows you down and that it’s a pain in the ass. You see it as something that benefits management, and you get sick and tired of the sales manager asking, is it in the CRM? I feel you. The problem, however, isn’t the CRM. It’s you and how you use it. You

How to Sell Better: Lesson 5 – Learn to Ask Questions Better

  There is no debate that questions are at the core of selling. There isn’t a sales guru, training, blog or sales video channel that doesn’t espouse the importance of questions in managing a sale. That debate has been settled, so this lesson isn’t about asking questions, it’s about getting better at asking questions. If there is one thing I notice with salespeople when it comes to asking questions is this, THEY SUCK AT IT. Sorry, but

How to Sell Better: Lesson 4 – Understand Their Motivation

  Change is at the center of selling — period! No change, no sale. I’m on the record of saying this a thousand times. There will be no sale without a motivation to change. Therefore to understand selling and to sell better you have to understand your buyer’s motivation to change.  People need a reason to move, to change and you need to know it. As a salesperson, if you want to sell better, get

How to Sell Better: Lesson 3 – Learn THEIR Business

  If I had the ability to fix corporate sales training and in particular new employee sales training, I would (for the record, I’m not talking about 3rd party sales training, I’m referring to the corporate training companies give to their new sales hires and salespeople). Most new employee sales training misses the mark and sets sales teams off in the wrong direction which many of them never return. The problem with most corporate sales training

How To Sell Better: Lesson 2 – You Have To Give a Shit

I was sitting in the conference room when the rep said; “Keenan, I need your help with a deal.” A common request, one I enjoy hearing. I love helping sales reps. However, it’s not just the desire to help that get’s me fired up, but also the questions reps ask. Salespeople ask some of the most motley of questions. It ceases to amaze me the types of challenges salespeople struggle with, or worse create themselves