Does Your Company’s Vision Have Cataracts?

Do you remember sitting around the proverbial kitchen table with a vision for a new business?  Did you think about what your business could be and how it could change the way things were being done in your industry?  Were you excited to put your vision statement down on paper?   Please don’t confuse your vision with your mission. Your vision is what you want to be, and your mission is how you get there.  My question today is have you kept your vision or is it clouded with cataracts? I understand as a start up business owner how hard it can be to maintain your vision. Everything gets in your way from logistics, cash, customers, and even other potential lucrative looking business opportunities.  I challenge you to think of each one of those distractions as a cataract on your vision.  Each one blurs or clouds your ability to keep your vision 20/20. What do you do every day to ensure you are focused on your vision and that it’s not covered in cataracts?  To start, hopefully your vision is simple and to the point – something that is easy to focus on.  One suggestion is to have your vision posted everywhere so that anywhere you look, you are focused on the same theme.  Never let your “dream” out of your sights.  When you can make every day and every action drive towards your company vision, you can better keep your focus.  If you need to put on a pair of corrective glasses to re-focus your eyes, then do it!  To use an analogy;  take yourself to the optometrist (those who started this company and its vision with you) and evaluate your vision.  When was the last time you checked your eyes?   In an ever changing business world, you have to check your vision constantly to maintain your focus. Do you remember the day you had your epiphany (probably in the shower if you’re like me) and the vision of your company came to light?  Do you still have the passion you had before everything else got in your way?  I urge you to get back to it before you need dark glasses and a seeing eye dog.  Please, don’t lose your vision!  


Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.