Be Comfortable Being Uncomfortable

Be comfortable being uncomfortable.

This is one of the mantras of A Sales Guy.  The first time I heard the saying was from Keenan and the part that makes this real is the PUSH that comes from it.  You can say something all day long but- you know what I’m going to say- it’s not a part of you until it’s put into action.  The PUSH at ASG is a big part of what A Sales Guy gives all of us here.  It’s the “P” in R.O.P.E.





The rest is up to us.  It fosters a culture of challenging and being challenged, an urgency to go get ’em, an urge to be the best, and the desire to be comfortable being uncomfortable.  It’s about stepping out of your comfort zone on a regular basis so that your “training” zone is now your comfort zone.  That’s how we develop.

You train outside your comfort zone until your training zone is now your comfort zone, so you step out of your comfort zone to a new training zone until your new training zone is now your comfort zone.  You can only grow and develop if you push yourself.  Simple yes. Effective, incredibly.  This is how horses are trained, or so I’m told.

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“One mistake people make is thinking that they are headed toward being more comfortable by getting the promotion they want or getting to a certain level. The biggest piece of advice I would give is that life is just uncomfortable.

If you’re not thinking about all the things you could have done differently today, then you’re probably not as engaged, or learning as much, as you could be. It’s about embracing that discomfort and realizing that that’s the norm. Engagement is a big word for me. Are you awake? Part of being alive and awake is being worried and anxious, because if you’re not, then there’s part of the world that you’re not seeing.”   Jane Park of Julep: To Succeed, Fly Like a Bumblebee – NY Times

Jane Park gets it.  Embracing discomfort is a valuable attribute.  We need to foster this more in work culture, and look for it in candidates.  When was the last interview you actively looked for it?  Or have you ever?…


Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.