Buyers have changed the B2B sales and marketing game. Account-Based Marketing (ABM) gives you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands.
Don’t miss Sangram Vajre, the man who wrote the book on ABM: Account-Based Marketing for Dummies, join Keenan on The WORD and learn how to grow your account list, your pipeline, and your sales #s with an effective account-based marketing strategy!
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Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively.