Ep. 36: Account Based Marketing to Fill Your Sales Funnel, Feat. Sangram Vajre

Buyers have changed the B2B sales and marketing game. Account-Based Marketing (ABM) gives you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands.

Don’t miss Sangram Vajre, the man who wrote the book on ABM: Account-Based Marketing for Dummies, join Keenan on The WORD and learn how to grow your account list, your pipeline, and your sales #s with an effective account-based marketing strategy!
Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively.



Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.