Ep. 4: How to Use CRM in the 21st Century feat. Jon Ferrara

There’s noise out there that CRM is dead. Check out this #badass conversation with Founder and CEO of Nimble Jon Ferrara on how to implement CRM today, flip the paradigm and manage the info to help the sale and not get in the way!  If done right, CRM can make you better in sales.


Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.