Ep. 25: #Sales Development Playbook, Feat. Trish Bertuzzi

The success of any B2B company is directly linked to how effectively they acquire new pipeline…this is the fuel that gets a sales organization above quota. To skyrocket growth, sales development is the answer and Trish Bertuzzi quite literally wrote the playbook. Want to pick up a copy to improve your process? Get your team a copy on Amazon: http://ow.ly/10AQM0


Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.