Ep. 16: Unskilled and Don’t Know It, Feat. David Dunning

“Unskilled and Unaware of It: How Difficulties in Recognizing One’s Own Incompetence Lead to Inflated Self-Assessments” FACT: Most people see themselves as more skilled than they actually are. That’s a HUGE problem because it stops you from actually getting to the top of your game. We brought in David Dunning, co-author of this powerful study, to help you overcome this self-defeating mindset and ramp to REAL badass levels.


Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.