There’s a little secret to selling that I’d like to share with you. It’s pretty simple yet far too many salespeople don’t do it and it costs them quota, presidents club and more.
We have a tendency to be product-centric. We lean too heavily on our product, product features, and product benefits. We get excited and when given the chance we start sharing all the wonderful things our product does, and how it’s the greatest thing ever.
The problem with this is, it creates the black hole we all dread. You know what I mean. That black hole where you’ve finished your PITCH and now that the client has all the product information, they tell you they’ll get back to you and get stuck sitting and waiting.
To keep this from happening, do this instead.
You see, once you stop sending your product knowledge to buyers BEFORE you get their problem knowledge you avoid the black hole and you keep from getting stuck having to make those stupid follow up calls.
Stop sending your product knowledge and information to your buyer, before you get the problem knowledge. It’s a game-changer.
UPDATE: We will be offering, for the first time ever, A Gap Selling Training LIVE on Zoom this Wed and Thurs. Register here: https://www.eventbrite.com/e/gap-selling-training-webinar-tickets-100548312710