Nobody Brags About Developing Somebody – Why?

I spoke at DreamForce 16 this year. My presentation was about coaching.

The key quote from the presentation was this;

“Nobody Brags About Developing Somebody”

When I said it on stage, it was a powerful observation. I didn’t build it into my presentation. It just came to me as I was speaking. It’s been retweeted several times since, so it clearly affected others as well. You can hear my voice dip in disappointment as the reality of the statement sets in. It occurred to me, as I was on the stage, that developing superstars, making people better, isn’t something we prize. The idea that of all the things corporate leaders put on their resumes, on LinkedIn and brag about, developing powerful, productive, future leaders isn’t one of the things we value. And it’s sad.

Developing superstars and helping people grow should be our number one priority, but it’s not. We spend far too much time managing people to goals and numbers, not growth and development.

How often do you hear leaders talk about developing someone? How often do you hear leaders talk about their goals to improve the capabilities of their employees? How often have you heard an executive say their biggest accomplishment in their career was the impact they had on their people?


Almost never.



Let’s stop and think about it for a moment. As leaders, our most important job is to develop and grow people. We can not be successful if our team is not successful. Leaders don’t do the work. Their job is to get the work done through other people. Yet we spend more time talking about the deals we closed (our team closed), the mergers we accomplished (actually our team accomplished), and the 8 quarter over quarter growth we’ve created (actually our team created).  We take credit and pride in the accomplishments we achieve through our team and take little pride and boast about the people we nurtured, developed and grew to help us deliver on our goals.

Unfortunately, too many leaders prize the numbers first, forgetting that there are no numbers, without the people.

As leaders, it’s time we start measuring our value not only in the numbers but also in the people. It’s time we start measuring leaders (managers, directors, VP’s SVP’s and CxO’s) on the number of stars they produce. It’s time we start tracking leader approval ratings. Do people like working for this person? It’s time we start tracking someone’s growth and accomplishments to their leaders. It’s time we start making it cool and acceptable to brag about developing people.

Leadership is a people job. It’s about time we start giving props to those leaders in our organizations that motivate, encourage and develop the next generation of leaders, and superstars, not just their ability to hit next quarter’s numbers.

The greatest accomplishment any leader can make is in their capacity to grow, and develop their people into exceptionally productive and valuable assets to themselves and the organization. That’s what great leadership is about. Remember, there is no success without the people.

Do you produce superstars? Do you cultivate next generation leaders?


Good, that’s something to brag about.