Ep. 11: How To Build A Killer Sales Development Team feat. Trish Bertuzzi & Ken Krogue

Sales Development Teams are at the core, at the foundation of driving revenue. Building a badass team of SDRs makes all the difference in the world: reducing overhead, reducing the cost of acquisition, and accelerating sales. Ken Krogue, Founder, COO & President of InsideSales.com & Trish Bertuzzi, Founder, President & Chief Strategist of The Bridge Group hit The WORD to share how to build a killer Sales Development team.


Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.