Are You Someone’s “Booty Call?”

 

booty call: 

A late night summons — often made via telephone — to arrange sexual liaisons on an ad hoc basis.

Yup! This Urban dictionary definition pretty much nails what a booty call is.  It’s when someone calls you late at night to hook up, usually when they have no other options, and after the bars have closed and they’ve struck out with everyone else. They don’t like you for anything more than gittin’ “a little.”
There is no relationship. There’s no commitment of monogamy or commitment of any kind. A booty call is a shallow, usually one-sided relationship for the benefit of gittin’ the “goods” without putting in the work.

You don’t want to be someones booty call. Yet, in sales, particularly with channels, too many people and companies are nothing but booty calls.

A booty call in sales is when a channel partner or a customer calls you up asking you for help or to do something for them, but never seem to be available for you.  The channel has a big deal on the table and their prospect is interested in your product or service and the channel asks you to come in and help close the deal. But, when you call the channel and ask them to introduce you to a customer of theirs they just can’t seem to find the time or won’t do it. A sales booty call is when a customer calls up and asks for a demo or a free trial but then when you ask for a meeting to share your new product coming out at the end of the quarter, they are nowhere to be found.

Sales booty calls are brutal. It’s when your partners and customers are quick to call you up and ask for a little love, but are nowhere to be found  when you need a little love back. Sales booty calls, like real booty calls, circumvent a relationship for one person’s gain. Most booty calls exploit one person’s desire for a relationship for the other person’s desire to get the “goods” without a commitment. You don’t want to be a booty call.

Don’t be a booty call.

Never have a one-sided relationship where your partners or customers take but don’t give.  Provide enough value that your customers and partners are willing to give as much as they take or get out. Create enough value so that a real relationship, a give and take relationship, can exist.

If you’re channel partners will only work with you when it serves their needs. You are a booty call. When your customer only wants to talk with you when they need you to give them something, you are a booty call.

Don’t be a sales booty call, they are the worst.  At least a real life booty call can feel good.  But, with a sales booty call you’re just getting screwed!

 

Also read:

Don’t be the Customer’s Bitch!

Keenan