There are a lot of skills and attitudes sales people must have to be successful. But there is one sales tip that rises above the rest that I share with everyone.

It’s the importance of giving a shit.

What does that mean?

It means, if you want to take your game to the next level in sales, you have to care more about your customers and prospects than you do you.

In Spazz Out 10, I break down what it means and why it matters to give a shit in sales.

How well are you adhering to this advice? How much emphasis do you put on your customers issues and problems vs your own?  Are your motivations about your advancement or your prospects?

It matters.

Does anyone have any good stories on how giving a shit  has worked for them?  I’d love to hear your stories.

Drop them in the comments.