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The Importance of a Sales Cadence and the 5 Critical Elements it Must Cover!

A cadence is a rhythmic sequence. In sales leadership a cadence is a rhythmic sequence for engaging with your team. A sales cadence is the frequency or sequence with which you meet with the team and individuals on the team. It’s how to monitor progress. A predefined cadence is a critical element to successful sales leadership. A good cadence is the glue that keeps the strategy in place, validates the structure, strengthens the people, and improves the processes.  A good