Make Your Prospects Say No!

It’s not your job to say no for your prospect.

Make your prospect say no!

When you’re cold calling, how many times do you call a prospect before you quit if they don’t call back?  2 times, 3 times, 5 times, 8 times . . .10 times?  

 Here is a tip: Don’t stop calling until they respond with a no!

When you stop calling before your prospect says no, you’re saying NO for them and that’s not your job.  It’s not your job to say no for your prospect.  If they are going to say no, then it’s your job to get them to say “no.”  You don’t know why they are not calling you back or responding to your email.  To assume it’s because they are not interested, no matter how probable, is NOT good selling.  If after the 4th or 5th try the prospect hasn’t called you back. Let them know you’re gonna keep trying until they get back with you. Leave a message or send an email that says; 

“Dear prospect, I’ve left you a few messages and I don’t want to keep bothering you, but it’s my job to connect with you.  If you are not interested in meeting then please let me know and I’ll take you off my list.  Otherwise, I will assume you interested but exceedingly busy and I will keep trying until we connect. Thanks!”

 No matter what happens, you don’t stop calling until they tell you to stop… until your prospect says yes or politely says no thanks, I’m not interested.  Once that happens then you’ve done your job and you both can go on your merry way.  Until then keep trying.  It’s not your job to say “no” for your customer.



  • I’ve heard from those who have authority on these things that Facebook surveys aren’t scientifically accurate because it’s not really a random sample of the population. Having said that, they usually yield results that are at least directionally accurate.

    I can’t speak for the 7,000 Ski Magazine subscribers but any surveys like these are useless. Different skiers like different resorts and very few skiers have been to a large number of resorts meaning the most accessible resorts will be get the most mentions.

    • I think you are right. I do like the directional component, always
      interesting to see where people take them.

  • JeffBarden

    I have three favorites: Category #1 (West: Rockies, Sierras, San Juans) = ALTA; Cat 2 (Northeast: NH, VT, ME, NY) = MAD RIVER GLEN; Cat 3 (rest of the world) = PORTILLO