Prospect on LinkedIn Without Being a Pesky Salesperson

LinkedIn is a great tool for selling, but most salespeople are using it wrong. They’re treating it it’s a telephone or email and spamming people. We’ve all gotten them (and many of you have sent them). I’m talking about the LinkedIn connect requests that are then instantly followed by some lame pitch or request for your time so push some irrelevant ware on us. They’re obnoxious. There is a better way and a more effective

LinkedIn Video: A Huge Opportunity or a Waste?

I’ve started using linked in video lately, and if you’re not doing it too, you’re missing out on a GREAT opportunity. I’m all over social, most of you know that. I used Twitter, Instagram, YouTube, Facebook, this blog, and LinkedIn as my primary social channels. I use each differently for different reasons, but when it comes to business, I mean straight business, nothing is performing like LinkedIn. Insta and Facebook have been great from a

Employers Aren’t Interviewing People Who Don’t Have One Of These

In 2009, I wrote an article called, Online Presence – Asset of the Future: Why Your Social Graph Will Be Worth As Much As Your Home.  In it I said this; In the not too distant future, a baseline online social presence will be required for the most common of life’s exercises, like getting a job. In the future, if you don’t have some semblance of an online presence you won’t even be considered for

The Tell Me Economy is Dead

The tell me economy consists of expressions of your worth and capabilities.  It’s your resume, your static LinkedIn profile, a referral from a friend, your personal elevator speech, etc.  The tell me economy is how we used to promote ourselves. We or someone we know would tell everyone how good we are, how we need to be hired, booked, connected or whatever.  Telling was how we promoted ourselves and one another. The telling economy is dying and

Who Helped Me the Most in 2016? — Chris Brogan That’s Who!

No one is successful by themselves. I don’t care who you are. If you believe any success you’ve had is 100% created all by yourself, you’re an asshole. Yeah, I said it. No one is successful alone, no one. Don’t be an asshole. Yes, we all work hard. And our success is ultimately attached to our own efforts, but we live in a connected world that requires the help, insight, support, guidance, and friendship of

How To “Price” Your Marketing Content

Have you ever asked yourself how much your marketing content is worth?  You know, the ebooks you create. The infographics you design. The webinars you host.  How much are they worth? You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate value matters. The value of your marketing content isn’t measured in terms of money, but rather by how much information your prospects are willing to

First Impressions are Dead

First impressions are dead. Yup, I said it. If first impressions are still a part of your life, you’re doing it all wrong. There is no reason for anyone to be faced with a first impression any longer. There are just too many places and too much information out there for the first impression to matter.  Well, in-person first impressions that is.  Digital first impressions, they’re not dead, they’re in their infancy and rapidly growing in