For years we’ve looked at “closing” as a thing you do to someone. We’ve looked at it like an event that happens at the end of the sales cycle. Here’s the problem with that. It doesn’t work. If you’re trying to “close” someone at the end of the sales process, if you’re treating the close like an event your not selling and you’re not in a good sales place. Closing is not something you do
The giant sales conference that is Dreamforce is coming up in just under a 3 weeks and I will speaking. My topic, coaching. If your going to Dreamforce come say high and learn how I teach sales organizations to build coaching processes that win. Register here: https://success.salesforce.com/Sessions?eventId=a1Q3000000qQOd9EAG#/session/a2q3A000000LBH9QAO See you there!