ABM, Account Based Marketing, we’ve all heard about it. (If you haven’t go here and get caught up, quickly) It’s the new big thing. Or maybe it’s not. Well, it kinda is. Let me put it this way. ABM is a legitimate element of a 21st Century selling organization. No, you shouldn’t rely on it. No, it’s not a silver bullet. Yes, you can screw it up. Now it’s not something we’ve been doing for years
Have you noticed? Most content sucks. Yup, I said it. Sorry, in too many cases it is true. Marketing content designed to generate leads is weak, uninspiring and offers little value to the target market. When was the last time you found or even downloaded an exquisite ebook, or attended a great webinar or was offered a compelling study? Exactly! Most content today is average at best. Good content should help your prospects do their
Have you ever asked yourself how much your marketing content is worth? You know, the ebooks you create. The infographics you design. The webinars you host. How much are they worth? You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate value matters. The value of your marketing content isn’t measured in terms of money, but rather by how much information your prospects are willing to
Email is critical to sales and marketing. We all know it, so if we want to win with email, we must create emails that not only get opened but also deliver on the objective of the email All sales and marketing emails have an objective. We wouldn’t send them if they didn’t. In most cases, the objective is to get the recipient to take action. We’re asking the recipient to download a document, to read an
It happens almost every summer. Families go on vacations. The client’s workforce decreases by 20%. Budgets are adjusted. Making your number for July and August is next to impossible. Though you have adjusted your personal workload during this time, the reality is that YOUR family wants to go on vacation and have that Honey-Do-List knocked out. Your kids are in sports and they expect you to make it to the games. All of these demands
Hey, marketers, I have a suggestion. Reach out to some of the best social sellers in the world like, Koka Sexton, Brian Fanzo, Jack Kosakowski, Jill Rowley, Eric Mitchell, Carlos Gil, etc. and take notes. You need to learn how to social market because you’re making a mess out of it. Social marketing is just like social selling. It’s about giving, not taking. It’s about sharing, and engaging, not about asking. Social marketing operates from
You know how much I love creative shit. I could talk for hours about creativity AND how creativity is the difference between winning and losing. Creativity is the shit and the cats over at On24 have lit up the creativity Christmas Tree with this funny and creative video. How to Webinar! Not only is it creative, but it’s not boring. Most companies are boring. There is nothing fun or exciting about GoTo Meeting or any
This is the most CREATIVE wedding photo EVER! Think about what frame of mind the photographer Quinn Miller had to be operating from to stage this picture. Think about how he looks at weddings and how he sees the experience. Quinn looks at wedding photography completely different than everyone else and he is winning because of it. Is it daring? You bet your ass. Could the wedding party have not liked it? No doubt. Is
The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term.
Here are four advantages of having marketing own the inside sales function, followed by four reasons why it might not work. At minimum, if you’re already trying or considering trying this shift, it’s important to have these in mind.