5 Ways Social is Changing Selling

If you follow me on Twitter then you know I’m at the Sales 2.0 conference in San Francisco. I like to come to the conference at least once a year. This event went BOOM! right out of the gate. The most compelling presentation so far was by Lareina Yee of McKinsey and Company. Lareina brought some good energy to the stage with her presentation on the Social Enterprise. I’ve been a huge fan of the

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Personal and Informal

If personal and informal communication is the best way to get through to people, why do we continually send out formal, impersonal messages? Why do companies still send out stiff, formal PR messages? Why do they still rely on a formal, sanitized messages sent via email? We don’t respond to informal, impersonal messages. People want to feel talked with, not to. People want to engage. They want to be apart of the conversation, not on

Asset of the Future-Craig Newmark Style

CraigsList founder, Craig Newmark, has a great post up today called Trust and Reputation Systems: Redistributing power and influence. It’s a great post re-affirming what I’ve been saying on this blog for over a year. I’ve dedicated a page to it. It’s that important. Our online presence will be THE asset of the future. His quote on the influence of social networking tools is powerful: People use social networking tools to figure out who they

Learning to Share

Sharing takes effort. I’m not talking the about the type of sharing we were taught as kids in kindergarten, but the new sharing we do online. I’m starting to notice those with the strongest online presence are good sharers. Sharing on sites like Facebook, Twitter, LinkedIn, or on your companies microblogging site like Yammer or Socialcast is different. It’s not an action we were brought up with. Traditionally, sharing meant sharing”BIG” things; births, deaths, graduations,

Creative Engagement

This is absolutely the kind of creativity we need more of. The Learn That Name game on the Gist IPhone App is plain creative for a couple of reasons It’s fun It emphasizes the value of the application It shows you how to use the application It reinforces WHY you NEED it in the first place Getting our attention is getting harder and harder everyday.  Gist is being creative.  They aren’t just yelling at us;

Salesforce Chatter; Coming Soon

Many of you know I am a big fan of enterprise micro-blogging. Think Twitter for your company. It is by far the most efficient way to share information, exchange ideas, collaborate and engage people in your company. Enterprise micro-blogging tools make companies more agile and improve performance because they capture the invisible. Salesforce.com is going to launch their own micro-blogging tool called Chatter (now in private beta.) Chatter will compete with Socialcast, Yammer, Socialtext and

Sales Needed at Enterprise 2.0 Boston

I need your vote: Back in November I posted how a Sales track was conspicuously absent during Defrag. I made a note of how Enterprise 2.0 companies have a very difficult road to hoe when it comes to selling their wares to companies. Most Enterprise 2.0 companies have been started by technologists and lack the experience, knowledge and understanding of B2B sales. So rather than chirping about it, I figured I need to do something

Social Media, a Trend?

Most of you know how passionate I am about the increasing importance of social networks in our lives. Social networks and our online presence will be the at the center of everything we do in future, we won’t be able to escape it. These are some compelling numbers. Social graphs are making a huge difference for people and companies. The individual “Brand” will be as important and valuable as the corporate brand. How much time