In 2009, I wrote an article called, Online Presence – Asset of the Future: Why Your Social Graph Will Be Worth As Much As Your Home. In it I said this; In the not too distant future, a baseline online social presence will be required for the most common of life’s exercises, like getting a job. In the future, if you don’t have some semblance of an online presence you won’t even be considered for
I recently recorded an interview with Ben Martin (Program Manager IBM Digital Mastery) and Erik Taylor (Team Lead, IBM DST Sales Enablement), for IBM’s Digital Sellers Guidebook. We actually recorded the interview a little over a month ago, but it was released just last week, so I got to listen to it again. It’s fricken good. I enjoyed this interview. Quick clip: Listen to the full episode here interview here: IBM Digital Seller Guidebook w/Keenan
So, where are you on this social media thing? Do you have a Twitter account? Are you on LinkedIn? Do you use Google +? Or are you one of those people sitting on the sidelines still trying to figure out why social media even matters, because you have too much to do to be bothered with what someone is eating for lunch. Let me help you out. Consider this a Sales Guy Public Service Announcement:
Reach is arguably the most valuable non-monetary asset in the world. What I mean by non-monetary is that it’s not a currency or commodity like gold or stocks and bonds. It’s not a tangible asset you can “own” or hold in your hand. But, it is a real asset that can be worth MILLIONS. You don’t believe me? How is that Jay-Z is now a sports agent, LeBron James just closed another 7 million dollars in endorsement
Four years ago I wrote this post – Online Presence – Asset of the Future – Why your social graph will be worth as much as your home. I wrote it because, I was beginning to see a trend building. The trend, social media was changing the way we interact and people were no longer going to be willing to engage others without more information. We, unbeknownst to ourselves, were beginning to rely heavily on the web
Image via CrunchBase It happens a lot, people I haven’t heard from in a long time, people I barely know from a past job try to connect with me on LinkedIn. I know exactly what is going on — they’re out of work. It’s sad. I don’t like seeing people out of work, freaking out about where their next position is going to come from. You don’t want to see anybody in that position. Understanding
The hardest thing about being online is combining and sharing all of our lives personas not just one. Last week I created my About.me splash page. I posted about it a few days ago, you can see it here. I think About.me is cool and timely as more and more of our identity is moving online. Setting up an About.me profile should take no more than 10 minutes, but it took me a lot longer than that.