What do you think of when you think of Apple?
What do you think of when you think of Coke?
What do you think of when you think of Starbucks, Dunkin’ Donuts, Google, Yahoo, Vail Ski Resort, St Moritz or Chevrolet and Porsche?
Whatever it is you think, that’s their brand. Period!
Now flip it.
What do people think of when they think of you?
Do you know? Is it what you want them to think? Have you been carefully and deliberately cultivating this brand or have you stumbled into it.
Do you even have a brand? Do people think of you in any way other than, “yeah, that guy, he’s cool.” or “Yeah, that woman, she’s smart.”? If you’re like most people, they probably don’t, and that is a problem.
To be successful in the 21st century, developing a powerful personal brand or brand you is critical. It’s no longer OK not to be known for something, not to have a brand.
In Chapter 2 of Not Taught, I talk about the importance of having a brand and not being digitally anonymous. We have to be known for something in the 21st-century, and you have to be known online.
“You need to build brand you and promote the shit out of it!”
Chapter 2 Not Taught
Bryan Kramer is a brand and connection master. His recently published book, Shareology is all about connecting with people in this hyper-connected world. Bryan is a social media maverick and leader in the Human to Human world. Credited with the term H2H, Bryan has written two books on the power of personal connection. He argues it’s no longer B2B or B2C but rather H2H (Human to Human).
Bryan’s work on sharing and connecting is powerful. In many ways, I wish I had created a separate chapter in Not Taught just for sharing and engaging, it’s such a critical part of success in the 21st-century.
Bryan is a Ted speaker, a respected author, global speaker and a cat who gets the power of 2 billion connected people in the information age.
Bryan can help you build your brand
I can’t underscore the importance of deliberately building a brand that matters and Bryan can help you do it.
To get you kicked-off you HAVE to take his simple, fast and easy brand building quiz. It will tell you what your personal brand type is. Mine was an Altruist. (I’m not sure I agree, but hey who can argue with science.)
Branding is essential to success in the 21st-century. You just can’t ignore it. The price of such a foolish action is digital obscurity, and that’s a death sentence.
To keep that from happening, follow Bryan at all his cool places:
I get it; a personal brand is a foreign concept for most people. Especially if you’re over 30 years old. It’s not something most of us have given much thought to in the industrial age. We were never taught it mattered. But times have changed. We’re in the information age, where everyone is connected, information is at our fingertips and everything and everyone are Googled before we engage with them.
Don’t get left behind. Start following Bryan and make sure your brand is what it needs to be so you can crush it the 21st-century.
The Taught Leader series is a weekly series highlighting those who exemplify the tools and skills discussed in my new book Not Taught. Each week I highlight a different chapter and share the killer stories of the people who have become experts in the area. I provide readers with all the wonderful goodness these early adopters and 21st-century success stories have to offer. The goal, to help you learn the new rules to success and crush it in the 21st-century.
What, you haven’t read Not Taught?
Then get it here. Hurry up, you’re already late.
You can download a free chapter of Not Taught here